ST. LOUIS, May 21st, 2025 – Dogswell, a brand known for mouth-watering treats that offer functional health benefits, has introduced Dogswell Senior Health Mini Soft Strips, a lifestage treat formulated specifically for senior dogs ages 7+. Soft and chewy with a meaty duck flavor, the high-protein strips are loaded with supplemental benefits that support a wide range of age-related health needs experienced by maturing dogs.
These benefits include support for hip and joint mobility, healthy skin and coats, strong immune systems and high-level cognitive function – all in one bite. “Think of Dogswell Senior Health Mini Soft Strips as a ‘one-stop’ wellness solution for older dogs, addressing many of the health challenges that arise as they age,” said Caitlin Palmieri. Senior Brand Manager, Cloud Star®, parent of Dogswell.
“Dogswell felt there was a whitespace in the category of lifestage treats that offer multi-functional health benefits to dogs based on the needs of their age group,” added Palmieri. “This is true with respect to dogs in all life stages, but we saw a particular need for a lifestage functional treat for senior dogs, which is why we developed Dogswell Senior Health Mini Soft Strips.”
The mini strips’ innovative formulation is what makes them effective as a one-stop wellness solution for dogs 7 years+. Hip and joint support is provided by glucosamine and chondroitin, along with Vitamin E, which also helps bolster the immune system. Omega-3 and 6 fatty acids are added to promote healthy coats and skin. DHA (docosahexaenoic acid), an essential Omega-3 acid, helps keep cognitive function sharp as pets grow older.
Other features targeted to senior dogs have been included in Dogswell Senior Health Mini Soft Strips, such as a high (33%) protein content to help maintain muscle mass. The strips’ mini size and soft texture make them easy to chew for elderly dogs with sensitive teeth. Made in the USA with European-sourced farm-raised duck as their main ingredient, they have an irresistible meaty flavor that will entice even older pets with waning appetites.
Like all Dogswell products, Dogswell Senior Health Mini Soft Strips are made with only clean ingredients and contain no artificial flavors or preservatives.
The strips are available in two package sizes: 4 oz. (MSRP $10.99), and 10 oz. (MSRP $21.99).
For more information, visit:
https://dogswell.com/product/senior-health-mini-soft-strip-duck or contact:
Caitlin Palmieri, Senior Brand Manager, Cloud Star, LLC.
314-485-2608
caitlin.palmieri@whitebridgepet.com
About Dogswell® and Cloud Star®
Dogswell® is a proud member of the Cloud Star® family of products. Cloud Star was founded 25 years ago with the mission of developing treats and supplements that will make life happier and healthier for the pets we love. From Cloud Star’s first batch of treats, baked from scratch in a home kitchen with simple fresh ingredients, to our Dogswell functional treats that provide a wide range of delicious wellness solutions, all of our products are inspired by the strong connection we share with our furry friends. To safeguard the planet we and our pets occupy together, we have adopted sustainable practices in much of our product sourcing and packaging. In addition to Dogswell, the Cloud Star portfolio of brands includes Buddy Biscuits®, Dynamo Dog®, Grizzly Pet Products® , Pet Botanics®, Tricky Trainers®, and Wag More Bark Less®