ST. LOUIS, March 13, 2025 – Buddy, the iconic fun and delicious ginger-kid shaped dog treat, is now being offered in recyclable and resealable 20-oz. jars. Two of Buddy’s most popular varieties, peanut butter-flavored Buddy Softies Soft & Chewy Dog Treats and peanut butter-flavored Buddy Biscuits Crunchy Dog Treats, are being made available in the new jar format.
The jars will appeal to pet parents who want a convenient way to maintain freshness, along with the growing number of consumers who are seeking out products with environmentally friendly packaging, said Caitlin Palmieri, Brand Manager, Cloud Star®, manufacturer of Buddy Biscuits. As with other products from Buddy, information on how to recycle Buddy jars can be found on the company’s website at https://buddybiscuits.com/sustainability/.
“All the consumer has to do is discard the seal, empty and replace the lid, and the jar is recyclable at any single stream recycle bin,” said Palmieri. “Cloud Star has been implementing a sweeping program of sustainability for all our packaging, and the new Buddy jars fit right into this initiative and align with the increasing demand for green products among today’s consumers.”
In a survey cited in Business News Daily, two-thirds (66%) of all respondents and three-quarters (75%) of millennials said they consider sustainability an important factor when making a purchase decision.
The jars of Buddy Softies contain a product that’s ideal for smaller dogs, its Mini size, the brand’s #1 selling SKU. The fact that smaller format treats are top sellers across channels is why Buddy decided to feature them in its first expansion into jars, explained Palmieri, noting that “offering smaller treats makes Buddy accessible to all dogs.”
Buddy Softies will also be highly enticing to all dogs too, because “they smell just like the peanut butter in your own kitchen pantry,” added Palmieri. “The resealable jars ensure they will stay fresh and totally irresistible to pups!”
Buddy Biscuits Crunchy jars also target consumer demand for smaller snacks, featuring a new, scaled-down, Medium-size version of the treat. This size is perfect for small-to-medium dogs who want the same big-time crunchiness and flavor found in the popular original. The Buddy Biscuits Crunchy Medium jars will be available at Walmart exclusively beginning in May.
Peanut butter is Buddy’s top-selling flavor, which is the reason it was chosen for both of the brand’s initial jar products. Both Buddy Crunchy and Buddy Softies are oven-baked in the USA using only simple ingredients and are inspired by home recipes. They contain no corn, soy, or artificial flavors and colors. Their bakery-fresh aroma will entice dogs as soon as the jar is opened.
Another advantage of the jar packaging is that it gives consumers a clear view of “Buddy” himself! The distinctive, adorable ginger-kid shaped treat will catch the eye of shoppers when they see it on the shelf.
The 20-oz. jars also bring good value to consumers. The MSRP for a 20-oz. jar of Buddy Crunchy Medium Dog Treats is $11.99. The MSRP for a 20-oz. jar of Buddy Softies Soft & Chewy Dog Treats is $17.99.
The new 20-oz. jars of Buddy Softies Soft & Chewy Dog Treats will be officially launched at Global Pet Expo, Orlando FL, March 26-28, 2025. See them at the Cloud Star Booth #265.
The new 20-oz. jars of Buddy Crunchy Medium Dog Treats will be initially launched exclusively at Walmart in May.
